Giuseppe Roberti’s main task for the future is to educate buyers and consumers when it comes to eating a fresh meat product that has been produced with the benefit of an Italian artisanal approach. Due to the products ‘clean’ nature, it is also gluten and allergens free, a considerable advantage in today’s market of health and diet-conscious consumers. During the development and trial stages of these premium sausages, meat was sourced from Sicily and mainland Italy. However, we discovered that the raw pork ingredients that gave the best results were from fresh, UK Freedom Food pork. To some, the use of British meat might somehow negate the ability to claim true ‘Italian credentials’, but the UK’s reputation for high quality meat and livestock management practices is widely respected. Giuseppe Roberti is also keen to draw attention to the fact that it is the Italian approach and his family recipes and flavours that are the point of difference, enabling us to deliver a distinctive product. The Salsicciamo range is also characterised by the use of organic Sicilian sea salt, natural casings, a reduced fat content and 100% selected pork cuts, all additive-free.